Build the thing people remember
A name and a logo aren't a brand. A brand is a system — colours, type, voice — consistent enough that a customer recognises you without reading the name.
Color sets the mood
Type sets the voice — same word, four brands
How it works
You fill in a short brief — what the brand feels like, who it's for, two or three references you like. I come back with 3 distinct directions to choose from, not one option to accept or reject. Once you pick a direction, I build it out into the full system — palette, type, packaging direction, voice. Want to see more directions before deciding? Extra samples are ₹2,000 each.
What's included
- Intake form and brief
- 3 initial direction samples
- Full system build-out on your chosen direction: wordmark, colour palette, typography system, packaging direction, written voice guide
- 2 rounds of revision on the chosen direction
₹15,000
Extra initial samples beyond the first 3: ₹2,000 each. Revisions beyond the included 2 rounds: ₹2,000 each.
Founders with a product and no visual identity yet, or one that's grown past its first logo.
Start wherever you actually are
Tell me where you're stuck and we'll figure out the right starting point together.
Contact us